Video: Influence of Social Media on India's Digital Consumer

As a business entrepreneur you need to be well informed on the local trends, economy, consumer behaviors and your industry. For those of us that are looking to penetrate emerging markets, it is even more so important to stay in touch with trends in those countries. I found this video by Nieslen India to be insightful to learn about the influence social media has on India's digital consumer. It is amazing to note that India will be the second largest country after United States by 2012. LinkedIn already has 9 million users in India!

Creative Marketing Strategy with Social Media & Flash Mob

On a recent flight to India, the world's oldest European airline at age 85, Finnair, chose to do something unique for its on-board passengers. It implemented a Creative Marketing Strategy with Social Media & Flash Mob style around its "Designed for You" campaign. Finnair Flight AY201 was bound to India's capital city, New Delhi from Helsinki. January 26th was India's 63rd Republic Day. To commemorate this event, the Finnish airlines crew performed a Bollywood style dance aboard the flight as surprised passengers watched. The video has already gone viral on YouTube and many are remarking on what a great creative marketing strategy with social media it had been by the airline. The blog post on Finnair has received over 150 comments and the YouTube video over 2.8M views already! You can watch the clip below.

Here is the original song: Om Shanti Om, Song Deewangi

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